Business to Business

Azure Active Directory (Azure AD) business-to-business (B2B) collaboration lets you securely share your company’s applications and services with guest users from any other organization, while maintaining control over your own corporate data. Work safely and securely with external partners, large or small, even if they don’t have Azure AD or an IT department.

Business to Consumer

Azure Active Directory B2C is a cloud identity service allowing you to connect to any customer who puts your brand first. Governments and enterprises worldwide are using Azure Active Directory B2C to serve their applications to their citizens and customers with fully customizable experiences, while protecting their identities at the same time.